The niche of Atmosphere Weather is to present the huge volume of weather information in a way it can be easily understood and retained. After all, information is only beneficial if it can be readily understood.
Just about every other weather app presents weather information as a dump of data with graphs, tables, a ton of numbers and little to no thought of how people interact with information.
Atmosphere Weather is different by virtue of its visual presentation it provides a true at-a-glance view of the weather forecast. Every aspect of the app is designed to facilitate decision making which is the main purpose of checking the weather.
Three unique aspects of Atmosphere Weather :
1. Weather represented on a 24 hour clock – Intuitive.
2. Colored rendering of cloud cover, daily temps and winds – See Trends.
3. Integrate calendar events to track your events with the weather – Make Life Simpler!
Specifics and Trends
Specifics are often wrong, but trends are generally reliable. For example, when the sky is clearing up Atmosphere Weather shows the change from gray to blue. One can safely read that the sky will clear up during a certain time period. But it is understandable to know that it might not be exactly when it is forecast but the knowing the trend is valuable and reliable information.
Daily temperatures highs and lows shown by themselves don’t tell the whole story. Atmosphere Weather displays the time of the highs and lows with accompanying color indictors to fill in the details. In a stable weather pattern the highs of the day are around 3 or 4 pm, but in a cooling cycle the high could be at 9:00 am. This information is instantly understood with Atmosphere Weather.
The same is true for winds, the app uses color to indicate the wind speed. Green is below 10 mph, then the color shows yellow to red for dangerous wind speeds. Viewed over the day, with Atmosphere Weather, it is easy to see the trends of when and how quickly or slowly the high winds come and go.
Although other apps show probability, the visual nature of the clock interface communicates much more efficiently than a tabular and text views. The more we have to process and think through interpreting the weather the less likely we are to even bother or retain that information.